/ / The frightening truth about chips

The frightening truth about chips


One could laugh at this proposal,If not an alarming situation, formed in connection with the increased habit of gnawing seductive "crisp". For example, in the UK, a third of children eat chips every day, the remaining two-thirds are applied to them several times a week. And in general, the British are completing six billion packets a year, which corresponds to one ton of chips per minute or almost 100 packs per person. The above mentioned "perekuson" a sachet a day - like many of the children of Great Britain now arrive - provides an additional intake of 5 liters of vegetable oil per year in their diet. This is already not talking about fat, sugar and salt, which are also contained in such innocent by the type of packets that have filled up the store shelves on the corner, a supermarket or a gas station.

Using the recommendations of scientists and marketers,Some large manufacturing companies, in addition to interesting types of nails and bright colors, constantly use and improve ways of influencing our taste buds, putting them literally on the verge of "chip-dependence".

Diet expert Michael Moss (Michael Moss)Analyzed the results of the "works of righteous" food giants for a few decades and showed how the chips from the slightly tempting snack of the seventies turned into a kind of clever bomb that definitely hits certain centers of our brain with the help of chemistry for the "passionate desire" of this product. Certain chemical components that mask salt, fat and sugar, called "taste enhancers", act on the trigeminal nerve located above and behind the mouth. From it, information is sent directly to the brain. Such a short path makes it possible to select experimentally the optimum levels of each ingredient on raw products. Employed volunteers check the product for taste, smell and other sensations. The ideal ratio of salt, sugar fats (which is contained in starch) sends pleasure signals to the brain, saying that a point of pleasure is caught. Dr. Moss argues that there is an instinctive craving for the taste of these components by the brain, and it is impossible to resist this. Moreover, here the situation is like with drugs: the more we eat such foods, the more difficult it is to get our brain pleasure after eating them, which makes us eat those "crispy" ones more. As drug addicts are eager to get a dose, so "chip-dependent" will want their delicacy.

Who would have thought that chip-cracking is soIs tempting due to their scientifically perfected "crunchiness"? Even dotee-marketers have paid attention to this. Dr. Moss says that the point of the ideal gap is determined. The point is that the crunch of chewed chips is most pleasing to hearing when squeezing dainty jaws with a force of 4 pounds per square inch.

The label "Gourmet" (gourmet) on the package with the productOnly arouses interest in it. And if you slightly overeaten it, it does not much scare, even if you know that the individual ingredients are harmful. All this is explained by our love for chips.

We pay for this kind of health with our own health. Abuse of chips, that is, eating excess fat, sugar and salt, increases the risk of obesity, hypertension, diabetes, coronary heart disease, cancer. Children are guaranteed the following deterioration of health. Moreover, science has now discovered other treacherous threats from chips. According to studies conducted in the US and the UK, cardiologist and nutritionist Dariush Mozaffarian (Dariush Mozaffarian) claims that the chips are the most important contributors to the epidemic of obesity in the United States. Caloric content of food products is different, potato products are relatively high, especially in potato chips. Because of their accessibility and nutritional habits, they tend to get used to, they want to eat more and more. Studies of nutritionists of the Harvard Medical School determined that in today's chips the level of starch and refined carbohydrates is so high that even one extra bag can disrupt the existing balance of glucose and insulin in our blood. Such an imbalance reduces the feeling of satiety, increases hunger, which leads to an increase in the amount of food consumed during Day. It becomes tempting to eat another bag, because portions there are small. A high level of insulin leads to skin and diabetes.

Despite all the troubles associatedExcessive consumption, methods of influencing children - the main consumers of "chipsons", are surprisingly inventive and insidious. Thanks to the attraction of celebrity banners, it is possible to firmly hold young brains under the influence of "chip-dependence". When the cartoon is interrupted in England for the sake of advertising, in which the idol of English mummies Gary Lineker praises the chips "Walkers", there is no doubt that tomorrow these bags will be swept off the shelves. The idol of the current football fans, Leonel Messi, on advertising banners installed on the streets of any large city on all continents, with a conspiratorial kind of holding a bag of "Lays". How can you stand there? The epidemic of obesity in a number of countries is growing, so calls are being heard more louder for the advertising of food products.

We must not forget about the responsibility of the parents,Which themselves provoke the hobby of their children with chips. Gathering the child breakfast in school, only one of the ten mothers puts in a backpack a traditional sandwich made from scratch. Others prefer to pour confectionery or ... yes, those same chips in the lunch bag to their schoolchildren. Doctors are worried that since childhood, children "sit down" on such products. After all, in fact, they are attracted by non-cardboard, and synthetic flavors and flavor enhancers containing acrylamide and sodium glutamate. These chemical additives can cause irreversible changes in the infantile body, which will later turn into the most terrible diseases.

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